CreatorKitTools

YouTube Channel Audit

Paste any channel and get a quick health check — upload frequency, average views and engagement across its recent uploads, and its single best and worst performing video.

Useful for sizing up a competitor before you try to compete with them, or for getting an honest read on your own channel's current numbers.

How it works

  1. 1Paste a channel's @handle, URL, or legacy username.
  2. 2Click Run audit.
  3. 3Review the stats — they're based on the channel's most recent 30 uploads, not its entire lifetime history.

When to use this

  • You're sizing up a competitor before trying to compete in their niche.
  • You want an honest, current read on your own channel rather than relying on memory.
  • You're comparing two or three channels in your space to see what normal engagement looks like at your size.

A worked example

Paste a channel handle and you might see: uploads every 4.2 days on average, 18,400 average views, a 3.8% engagement rate, and its best video (240,000 views) against its worst (2,100 views) from the last 30 uploads — a wide best/worst gap like that usually points at one specific factor worth digging into.

Frequently asked questions

Why recent videos instead of the channel's entire history?+

A channel that started years ago may look completely different today — recent uploads give a much more accurate read on where the channel actually stands right now.

How is engagement rate calculated?+

(average likes + average comments) ÷ average views, as a percentage, across the sampled videos.

What if upload frequency shows N/A?+

That means the channel doesn't have at least two public videos in its uploads to measure a gap between.

Can I see private analytics for a channel I don't own?+

No — only public data (views, likes, comments, upload dates) is used. Watch time, retention, and impressions stay private to the channel owner's own YouTube Studio.

What should I actually do with the best/worst video comparison?+

Compare their titles, thumbnails, and topics — the gap between a channel's best and worst recent video is usually more informative than either number alone, since it points at what specifically worked.